How it works

Five stages, in order.

Each stage feeds the next. The research shapes the brand, the brand shapes the campaigns, and the results feed back into the decisions you make next month.

01

Research the market

Meridian maps the market you named: who already sells there, at what price, to whom, and where the gaps are. It pulls the licensing and regulatory requirements for your location and flags what will slow you down before you spend money.

  • Competitor and pricing map
  • Customer segments and demand signals
  • Regulatory and licensing checklist
  • Early supplier landscape
02

Build the business

From the research it drafts a business model with real numbers, then the brand around it — name, positioning, pricing tiers, product descriptions, a website and a social strategy that fits your capacity.

  • Business model and unit economics
  • Brand name, logo direction, positioning
  • Pricing and product copy
  • Website and social plan
03

Find suppliers

It searches supplier databases and marketplaces, then lines candidates up on the terms that decide whether you make money: minimum order quantity, unit price at each volume, shipping, certifications and production capacity.

  • MOQ and tiered pricing
  • Lead times and shipping cost
  • Certifications and compliance
  • Capacity and reliability
04

Find customers

Demand doesn't appear on its own. Meridian writes the ads, the email sequences, the landing pages, the content calendar and the sales scripts, tuned to the segments it found in stage one.

  • Ad creative and targeting
  • Email campaigns
  • Landing pages
  • Content and sales scripts
05

Run the business

Tell it “sales dropped 18% this month” and it reads your data, isolates the cause and recommends what to do. Over time it stops advising and starts executing — running the outreach, the listings and the follow-ups for you.

  • Performance analysis
  • Recommended actions
  • Automated follow-up and outreach
  • Weekly reporting

Ready to put your idea through it?

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